The challenge set for me by our web-site developers was to summarise EML’s business in four words or less. After much thought I came up with Understanding Living Longer, as that is what we do for clients, with the emphasis on making the most of this amazing opportunity. When it comes to the key learning to emerge from EML’s research I can go two better and use just one word – Balance.

The balance I am describing is not a simple balance between two competing factors but the much bigger challenge of constantly balancing six different aspects of your life as they continually vie for attention. Get it right over the long term and you’re a true winner.

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